Francesco D.
Gen Z, 20–25
the problemCan’t tell a real tipster from a lucky one.
“Show me verified picks, and a leaderboard.”
Wants the receipts
enemy no.07 · kaijū filedefeated
Tips thatprove it.
A fantasy sports game: players post alerts, validators check them, a leaderboard remembers. Gems only, no real money.
- date
- 2024
- role
- Product designer
- platform
- iOS, Android
the idea
Everyone in a betting chat is a genius until the final whistle. Alert.bet keeps the receipts, before and after the match.
The Phantom Tipster
“I told you so”, always after the match.
boss stats
- 72%follow tips they rarely trust
- 38%use several apps to track predictions
who it’s for
Proof. Or the thrill.
Same match, two reasons to open the app.
Nothing to lose but face.
Nicola L.
Millennial, 30–35
the problemWants the thrill, not the losses.
“I love the thrill, as long as I’m not losing money.”
Zero real money
the process
I took my sweet time.
01 · research
Talk to the sceptics
Players and expert validators, on how they treat tips, credibility and competition.
- 100
- players
- 10
- expert validators
02 · synthesis
Four kinds of frustration
Nobody was short of tips. They were short of a reason to believe one.
03 · journey
From a whisper to the podium
The verify step is the one that didn’t exist anywhere else.
the blueprint
Grey before colour.
Every screen, before the lime.
Onboardingfrom splash to a name
Tipsfind, write, validate
Play and climbgems, plays, ranking
the product
Find, verify, play, climb.
Find
(the alert of the day on top)
Verify
(reasoning and validators first)
Play
(gems only, never cash)
Climb
(the monthly leaderboard)
every screen
One rhythm, every screen.
Everything around the four steps above.
Matches and playscalendar, events, your book
Tipsters and carewrite, validate, play safe
ux decisions
Small calls, big match.
Trust before the pick
Validators and level sit on the card, not two taps deeper.
One accent, one job
Lime marks what you can act on. The rest steps back.
Bigger targets
Outcomes, stakes and tabs are thumb-sized, for the minutes before kick-off.
brand & system
Loud on purpose.
A slanted wordmark, already running. Lime is the floodlight, Archivo italic shouts, Inter reads.
aftermath
Tips that prove it.
Every alert passes validators before it reaches the feed.
Trust sits on the card.
Validators and success rate come before the pick, not two taps deeper.
Gems, never cash.
The thrill of the bet without the losses, said on every play sheet.