Look 01Flavio R.
Millennial, 30–35
the problemA shoot costs him a week per release.
“I want to go to market without a production team.”No studio this week
enemy no.05 · kaijū filecontained
Wear it all.Shootnothing.
An AI studio for fashion: brands dress real model photography, models earn a royalty on every use.
- date
- 2024
- role
- Product designer
- platform
- Web
the idea
A small brand can sew a hoodie faster than it can shoot one. With Mockhype the picture keeps working, and the brand stops waiting.
Set Behemoth
Eats a week for one hoodie.
boss stats
- 70%of small brands say shoots slow their releasesour research
- 90%of models want passive licensing revenueour research
who it’s for
One needs it. One is it.
Same studio, opposite ends of the camera.
Speed for one, fairness for one.
Look 01
Look 02Luca B.
Gen Z, 20–25
the problemHis photos only pay while he’s on set.
“My photos should keep working when I’m off set.”Rights reserved
the process
From a set to a tab.
01 · research
Ask both sides
Brand designers and freelance models, plus a look at how fashion production is shifting.
- 10
- brand designers
- 25
- freelance models
02 · user flow
Every path, wired
Pick a journey: the screens it crosses light up, in order.
ux decisions
Small calls, a clear studio.
One shell everywhere
One sidebar and one header, from the dashboard to the builder to settings.
A builder with steps
Garment, model, generate: a stepper replaces tabs.
Licences you can read
Each licence names its use in plain words, next to its price.
Say what happens next
Every label says what a click will do, and what it costs, before you press Genera.
the product
From hanger to shop.
Cast
(real models, clear prices)
Upload
(the garment, step one of three)
Pick
(the model and the licence)
Export
(a whole series at once)
every screen
The whole studio.
Access, panel, your studio and the creator side, around the builder.
Accessfrom the homepage to a plan
Paneleverything around the builder
Your studioprojects, licences, rewards
Creatorsthe model side
brand & system
A sun in the O.
The wordmark from the file, with a spiky sun for the O. Violet for every action, butter yellow for credits, two greys for the rest.
aftermath
A studio with no studio.
Next: royalties and testing with brands and models.
Three steps to a mockup.
Garment, model, generate: the cost is on the button before you press it.
Every photo has a licence.
Models choose where their face goes, and see every use.