Traveller 1 of 2
Anastasia R.
Millennial, 30–35
the problemOne trip, scattered across too many apps.
“I jump between social, notes and booking sites.”No more tabs
enemy no.02 · kaijū filedefeated
Not fortourists.
A social marketplace for travel: share what you found, plan it day by day, leave together.
- date
- 2023–2025
- role
- Product designer
- platform
- Web, iOS, Android
the idea
A trip starts on a reel and dies in a folder of screenshots. Onderò keeps it alive: saved, mapped, planned, then sold as a guide.
Tab Hydra
Cut one tab, three more appear.
boss stats
- 65%save ideas that never become a booking
- 80%use three or more apps per trip
who it’s for
One buys. One lives it.
Same app, two very different bad habits.
A feed that ends in a plan.
Traveller 2 of 2
Emanuele S.
Gen Z, 20–25
the problemInspired by a reel, nothing to book.
“Show me trips I can book right away.”Book it now
the process
From screenshots to a map.
01 · research
Ask both sides
Travellers, and the creators they already ask for tips.
- 350
- travellers
- 100
- creators
02 · user stories
Who wants what
The persona stories from the file, sorted by the job they ask for.
03 · map to trip
From a pin to a plan
Find it on the map, follow it in the trip.
the product
Four verbs, one trip.
Discover
(guides from people who went)
Share
(a diary, not a story)
Plan
(start from your wishlist)
Buy
(a route you can preview)
the interface
One trip, warm all the way.
Map, guides, trips and people, in the same warm light: labelled navigation, one clear action per screen, real photos.
ux decisions
Small calls for a long trip.
The map is the home
A place is never a row in a list. It’s a pin first, then a guide.
Any trip can become a guide
The diary fills it in. The creator picks what to show and the price.
Visited countries, skippable
A game on the world map that teaches the app what you like. Never a wall.
Preview before you pay
People buy an itinerary, not a promise.
brand & system
A globe, a route, an arrow.
A globe crossed by a route, the arrow already leaving. Orange acts, sunset marks the creators, night carries the text.
aftermath
From reel to boarding pass.
Where the trip got to.
- 200k+
- downloads
- 100k
- travellers
- 500+
- guides
Saved is not booked.
A reel turns into a pin, a pin into a day of the trip.
Creators got a counter.
Itineraries that lived in DMs now have a price and a preview.