Sofia B.
Gen Z, 20–25
“It’s 2025, why am I still messaging PRs?”
the problemBooking a table means texting a PR.
No PR, no entry
enemy no.09 · kaijū filedefeated
Going outis a job.
2NITE turns a night out into one flow: find the event, book the table, split the bill, walk in. Venues get a guest list that isn’t a piece of paper.
- date
- 2025
- role
- Product designer
- platform
- iOS, Android
the idea
A great night out has one villain: everything before it. With 2NITE, only the outfit is left to plan.
Group Chat Gridlock
“Who’s booking?” Then nobody does.
boss stats
- 74%find nights on social, then can’t plan them
- 81%of venues still run bookings by hand
who it’s for
One books. One shows up.
The Gen Z committee has spoken, and it wants a button.
Fewer messages, more dancing.
Marco D.
Millennial, 30–35
“I just want to show up.”
the problemEvery night out turns into logistics.
Just shows up
the process
From chat to guest list.
01 · research
Ask the queue and the door
How people book a night, and how venues keep up.
- 50
- club-goers
- 10
- venue managers
02 · synthesis
Four piles of friction
Most of the pain happens before anyone gets to the door, on both sides of it.
03 · journey
Four steps to the floor
Discover, organise, pay, walk in. Each old workaround got a screen, then lost its job.
04 · scenario
Where nights get lost
A scenario analysis of the nightlife ecosystem framed the gap: nothing joined it all up.
05 · architecture
A huge puzzle, sorted
These apps carry so much information that the structure is half the design.
06 · wireframe
Lo-fi first
The pending table, pinned down in grey.
123- Timer The table waits, but not forever.
- Share Paid so far against the total.
- Seats Who is in, who still owes.
lo-fi
Structure before colour.
A first pass in Figma, then every screen in grey before anything shone.
First passthe main paths
Find and bookfrom tonight to a ticket
Table and nightinvite, split, walk in
Look aroundsign in, city, search, map
Book togetherline-up, table, friends
At the cluborder, alerts, profile
The venuenight, list, door, tables
the product
Four taps to the floor.
Find
(tonight, in your city)
Choose
(tickets and tables, one list)
Split
(the timer keeps everyone honest)
Walk in
(one QR, no queue)
every screen
The rest of the night.
Everything around the four steps above, door side included.
Get insign in, taste, city, search
Pick the nightvenue, line-up, table, pay
Bring the friendsinvite, chat, gift
At the cluborder, wallet, account
The venuestaff: night, list, door, tables
the table logic
Who pays, and when.
business logic
Paid, or it doesn’t count
Pay it all or send shares. The group and the venue see the status.
the split
Seat your friends
Tap a name. The bill stays put, the share moves.
ux decisions
Built for a dark room.
One yellow, one action
Yellow only marks what you tap next. Purple holds the brand, not the buttons.
The total never hides
Tickets and checkout keep the price in a sticky bar, so nobody is surprised at the till.
Rules you can read
Table rules are a checklist that says if you meet them, not fine print.
brand & system
A 2 that keeps going.
Yellow does the shouting, violet holds the brand, the rest stays dark like the room.
aftermath
From “who’s booking?” to inside.
The night starts at the door, not in the chat.
The table pays itself.
Shares and a timer replace the friend who fronts the cash.
One QR at the door.
Ticket, table and guest list in the same code, even without signal.